Imagine immediately a massive 11,000 square foot entertainment complex, fully equipped with state of the art arcade games and groundbreaking fresh miniature golf courses, all built at a cost of $2.5 million, and fair in the massive shadow of a glistening fresh Turner Field, house of the famed Atlanta Braves.
Immediately imagine the impressive expanse of that game facility presided over not by a throng of busy attendees, each pleasing a extended border of summer fun seekers, however instead managed by a mere single (and very bored) employee, with nary a customer in sight.
One worker, one enormous and empty fun center: that’s what it looked like at the end of FanPlex’s days in business.
Originally staffed by 16 human beings, each waiting for fans with Atlanta Braves tickets to spill over into their business after the game, a lack of revenue eventually scaled the staff down to that single under-worked employee before closing just two years after keenly opening its doors to holders of Braves tickets. The thought was that if they built it, they would come. That is, all those families, all those fathers and sons, all those birthday parties, and everyone headed to the game with their Braves tickets, was expected to exit Turner Field, see the glistening FanPlex, and then get a sudden and irresistible urge to play mini-golf. Needless to affirm, that didn’t happen. Turns outside, Braves tickets are all the fun most fans demand.
In circumstance, more so than advertise game fun, holders of Braves tickets have since then found it much more convenient to employ the vacant FanPlex not as an entertainment center, however as a temporary game day parking abundance.
Proposals have been made to employ the hour as something slightly more purposeful than a parking abundance, however unlike the previous plans, the proposed uses would have nothing to do with Braves tickets. Rather, numerous not-for-profits have proclaimed an interest in using the facility as a place to hold educational services for youth. Ranging from vocational instruction to after-college programs, the groups would rent the hour from the community administration and provide these cultural and educational services, no Braves tickets required.
So, the following age you get some Atlanta Braves tickets, have a gaze across the street from Turner Field, then imagine what you would do with $2.5 million. If the first thought that you come up with is a stadium-side fun center, it might be age to rethink your knack for business.
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